Orange Strategy

Clear plans for messy problems.

Orange Strategy LLC is the independent practice of Steve Postma: fractional product strategy, operating design and advisory for teams launching new products and service lines. Plus a few things built on the side.

What I do

Product strategy

Discovery, roadmaps, prioritization and go-to-market that hold up when the plan meets reality.

Operating design

Stage gates, OKRs and metrics that tie every piece of work to a measurable outcome.

Advisory

Business cases, pricing, market sizing and second opinions on the decisions that matter most.

Background

More than a decade leading product in insurance and healthcare, at Nationwide, OutcomesMTM (a Cardinal Health company) and Mom's Meals, where new product lines generated more than $20M in new revenue.

MBA, Iowa State University Ivy College of BusinessSix Sigma Green Belt

Things I build

iPhone · Coming soon

Stack: Golf Side Games

Every game. Your way. One scorecard.

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Get in touch

Email steve@orangestrategyllc.com.